Most businesses are because they're doing what everyone else does.

31 counter-intuitive tactics that actually work in 2025.
One email. One insight. Every day for 31 days.

Here's the uncomfortable truth: Google doesn't care about your keyword density. AI search doesn't reward your "SEO-optimized" blog posts. And your "perfect" landing page converts at 0.8% because everyone else's looks exactly the same.

The game changed. Most businesses didn't notice.

This isn't a course. It's not a masterclass. It's 31 days of the marketing tactics that separate the visible from the invisible in 2025.

What to Expect
Day 4: AI Search Optimisation (Google knows where you are, but AI doesn't)
When someone asks ChatGPT or Perplexity "What's the best [your service] near me?" — AI might skip right past you, even if you're next door. Here's the 10-minute fix that makes you visible in the new era of search.
Day 12: Jab, Jab, Hook — Build Trust Before You Sell
Gary Vee's classic strategy: give, give, then ask. Most businesses jump straight to "buy now" before they've earned it. This system trains people to want to hear from you — so when you do sell, they say yes without hesitation.
Day 19: Talking to Your Systems (Zapier + ChatGPT + MCP Magic)
Run your business from the kitchen while making toast. Literally say "Add £45 income from Jamie" and watch it log itself. The voice-activated setup that turns your business into a conversation.
Day 21: Know Your Numbers (How Many Sales to Cover Your Life)
If you don't know your numbers, you're gambling. Calculate exactly how many sales you need each month to cover your life — then build your plan around that. Freedom isn't more sales, it's knowing what "enough" looks like.
Day 26: The Tesco Yellow-Sticker Trap (Never Discount Your Service)
Discounting teaches people you're cheap, not valuable. You're not a yellow-sticker aisle. Learn how to add value instead of slashing prices — and why competing on price makes you a commodity, not a brand.
Day 31: The Lazy Marketer Finale (Your Downloadable Toolkit)
You've built a marketing machine. Now get the full "31 Ways in 31 Days" PDF guide with every system, AI prompt, and setup — upload it to ChatGPT and it'll build you a fully tailored marketing plan. The lazy way to turn strategy into action.
31 days. 31 insights. Zero fluff.
Each email is under 500 words. No "engagement questions." No motivational nonsense. Just the tactic, the psychology behind it, and how to implement it.
If you're not more visible by Day 31, you weren't paying attention.
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